Loblaw Companies Limited
### Key Responsibilities
– Co-lead the Art Department in partnership with your ACD counterpart, ensuring a unified creative vision and seamless integration of design, motion, and storytelling across all social content.
– Lead and mentor a team of designers, motion designers, illustrators, and copywriters, fostering a collaborative, high-performance creative culture that delivers best-in-class work.
– Develop and execute bold, platform-native creative concepts that are social-first, culturally relevant, and strategically aligned with business objectives.
– Champion social storytelling, ensuring that every asset—static, motion and video,—feels authentic, engaging, and optimized for audience behaviour on platforms like Instagram, Facebook, TikTok and YouTube Shorts
– Oversee the creation of photography, illustration, and animation assets, ensuring high design and production standards.
– Provide strategic and creative feedback to designers and copywriters, ensuring alignment with brand guidelines and business objectives.
– Present creative concepts confidently, securing buy-in from senior stakeholders while advocating for innovative, social-first creative approaches.
– Partner closely with the ACD, Control Brands & Enterprise, ensuring alignment on creative strategy and optimizing team resourcing across multiple brand initiatives.
– Collaborate with production leads and manage budgets, ensuring cost-effective solutions without compromising creative excellence.
– Stay ahead of industry trends, continuously experimenting with new storytelling formats, technologies, and social media best practices to keep our content fresh and competitive.
### Qualifications
– 7+ years of creative experience, with a strong portfolio of social-first, high-impact creative campaigns.
– Proven leadership experience, with a track record of managing and inspiring multidisciplinary creative teams.
– Expertise in leading social-first creative from concept to execution, ensuring work is engaging, visually compelling, and aligned with platform best practices.
– Deep understanding of storytelling through design and copy, with the ability to blend visual craft and narrative in a way that drives engagement.
– Strong design and art direction background, with experience in static, motion, and video creative for social platforms.
– Exceptional communication and interpersonal skills, with the ability to present and defend creative ideas to senior stakeholders.
– Strong knowledge of social media platforms, trends, and performance-driven creative strategies.
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