Brand Director / General Manager

Job Description

Overview

Our client, a vertically integrated Canadian company, is growing two fast-rising sleepwear and lifestyle brands. They’re entering an exciting new phase and are looking for a Brand Director / General Manager to lead the charge. This is a rare opportunity to take full ownership of brand strategy, product development, sales growth, and P&L management. With strong wholesale traction, in-house design and production, and a renewed focus on e-commerce, the foundation is in place — now they need a strategic, hands-on leader to drive it forward.

Base pay range

$100,000.00/yr - $120,000.00/yr

Location and employment details

Full-Time | On-Site | Markham, Ontario

IS2 Thornhill | 905 918 5050 | Suite 36, 100 Steeles Ave W | Thornhill, ON

Key Responsibilities

• Brand & Product Strategy: Lead seasonal product line planning (Spring/Fall); collaborate with the in-house design team on silhouette, fabric, and colour direction; shape brand positioning, pricing, and product assortment; ensure all creative and merchandising decisions align with commercial goals; drive wholesale growth with department stores, independents, and online retailers; oversee e-commerce strategy including Shopify performance and customer journey; explore new retail formats such as pop-ups and shop-in-shops; manage a lean, multi-functional team across product, sales, and digital; work closely with company leadership and the internal manufacturing/ops team; monitor performance metrics, manage budgets, and own full P&L responsibility.

Qualifications

• 7+ years of experience in fashion, apparel, or lifestyle brand leadership
• Proven success in both wholesale and e-commerce environments
• Strong understanding of product development cycles and merchandising strategy
• Commercially minded with creative instincts — not a designer, but a creative operator
• Entrepreneurial, hands-on, and comfortable in a fast-paced, high-accountability role
• Must be based in the GTA and able to work on-site full-time in Markham, Ontario

Seniority level: Not Applicable

Job function: Management

Industries: Apparel Manufacturing and Retail Apparel and Fashion

Referrals increase your chances of interviewing at IS2 Workforce Solutions by 2x

Sign in to set job alerts for “Brand Director” roles.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.