Chief Marketing Officer

Job Description

<h3>Job Description</h3><p>Job Description<p><p>At 1-800-GOT-JUNK?, we don’t just make junk disappear — we Make Space for Possibility. When we make space, we open the door to fresh starts, renewed energy, and new possibilities — for our customers, our Franchise Partners, and our people.</p><p>We’re now entering our next big chapter: Doubling our business from ~$700M to our goal of $1.4B by evolving from a single-service brand into a multi-product, customer-obsessed growth platform that’s redefining what a modern home services company can be.</p><p>We’re looking for a Chief Marketing Officer who sees possibility everywhere — a bold, commercially-minded, get-stuff-done growth leader who can turn insight into impact and purpose into performance.</p><p>As a key member of our Executive Team, you’ll unite brand, performance, and customer experience under one vision — building loyalty, advocacy, and lifetime value at every touchpoint. You’ll bring together the strategy, systems, and accountability that make growth happen — balancing creative storytelling with ruthless performance focus.</p><p>This is a defining role for a senior marketing leader with a services-based or retail business background managing Ad budgets of ~$100MM+ and who thrives at the intersection of strategy, storytelling, and scale — someone ready to execute, deliver, and accelerate the next decade of growth for one of North America’s most loved brands.</p><p></p><strong>What Winning Looks Like</strong><ul><li><strong>Double the business</strong> — $700M to hit our $1.4B goal by 2030 — through scalable marketing engines that deliver measurable growth.<br /></li><li><strong>Speed to value</strong> — faster testing, faster learning, faster results.<br /></li><li><strong>Tight accountability</strong> — strategy backed by execution, creativity matched with commercial discipline.<br /></li><li><strong>Customer obsession</strong> — every touchpoint drives retention, repeat, and referral.<br /></li><li><strong>Franchise partnership excellence</strong> — franchisees see national marketing as a growth multiplier, not a cost center. </li></ul><strong>What You’ll Do:</strong><strong>Drive Growth Through Relentless Execution</strong><ul><li><strong>Deliver results, not just plans</strong>. Build, test, and scale marketing programs that convert directly to revenue and repeat business.<br /></li><li><strong>Architect and execute</strong> a marketing strategy that drives mass acquisition and long-term retention, accelerating both <strong>residential and commercial</strong><strong> growth</strong>.<br /></li><li><strong>Hold tight accountability</strong> for clear, measurable outcomes — from cost per lead to customer lifetime value — tying marketing dollars to impact.<br /></li><li><strong>Prioritize what moves the needle</strong>. Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data.<br /></li><li><strong>Translate company strategy into measurable OKRs</strong> that connect channel performance, customer value, and spend efficiency.<br /></li><li><strong>Partner closely with Revenue, Product & Technology</strong> to co-create new product lines, pricing models, and customer experiences that drive both revenue and profitability. </li></ul><strong>Differentiate and Expand Our Markets</strong><ul><li><strong>Residential:</strong> Grow our core business by deepening frequency and share of wallet — turning one-time users into lifelong loyalists through new products, membership, referral, and subscription models.<br /></li><li><strong>Commercial:</strong> Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs.<br /></li><li><strong>Tailor brand storytelling</strong> and acquisition strategies to meet the distinct emotional and rational triggers of each segment — home and business.</li></ul><strong>Elevate and Evolve an Iconic Brand</strong><ul><li>Strengthen and evolve the 1-800-GOT-JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments.<br /></li><li>Champion creativity that delivers results — connecting emotionally with customers while driving measurable performance.<br /></li><li>Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications.</li></ul><strong>Champion the Franchise & Customer Relationship</strong><ul><li>Build strong, trusted partnerships with our franchise network — providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system.<br /></li><li>Design solutions to manage ad-hoc franchise marketing requests efficiently, freeing the team to focus on high-value, strategic initiatives.<br /></li><li><strong>Steward a marketing investment portfolio exceeding $100M</strong> — spanning national campaigns, technology, and franchise partner spend — to align local and national efforts for maximum ROI and long-term growth.</li></ul><strong>Own and Optimize the Customer Lifecycle</strong><ul><li><p>Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty.<br /></p></li><li><p>Use behavioral data and predictive analytics to design end-to-end customer journeys that drive repeat business and advocacy.<br /></p></li><li><p>Develop segment-specific membership, referral, and loyalty programs that enhance retention, lifetime value, and advocacy.</p></li></ul><strong>Modernize MarTech, Data & Analytics</strong><ul><li>Architect a modern, integrated MarTech and data stack that powers automation, segmentation, attribution, and real-time optimization.<br /></li><li>Build a 360&degree; customer and franchise view that integrates insights across marketing, product usage, and operational data.<br /></li><li>Champion digital experimentation where every insight is translated into faster decisions and better results.</li></ul><strong>Inspire Leadership and Culture</strong><ul><li>Lead and develop a cross-functional marketing organization of 50+ internal and agency partners managing a $100M+ budget.<br /></li><li>Foster a culture of curiosity, accountability, and execution — grounded in Product Operating Model principles: Customer Obsession, Empowered Ownership, and Agility.<br /></li><li>Act as a strategic partner across the enterprise, ensuring the customer’s voice drives decision-making at every level.</li></ul><strong>About You</strong><p>You are a modern growth leader who blends creative vision with performance discipline. You’ve led marketing transformation in complex, entrepreneurial organizations and know how to scale, deliver, and outperform.</p><strong>You bring:</strong><ul><li><strong>Proven success delivering aggressive growth targets</strong> — ideally doubling or transforming a business through scalable marketing and customer strategies.<br /></li><li>Experience in <strong>hospitality, retail, or consumer services</strong> — with deep understanding of residential and commercial customer journeys.<br /></li><li>A track record of leading high-impact marketing teams and managing <strong>budgets exceeding $100M</strong>.<br /></li><li>Expertise across brand, performance, CRM, and digital channels — <strong>balancing art and science</strong> to fuel growth.<br /></li><li>Experience leading through transformation and aligning marketing to <strong>product-led, data-driven, agile operating models</strong>.<br /></li><li>Strong relationship and influencing skills — equally comfortable with <strong>franchise partners, agencies, and executive peers</strong>.<br><br></li></ul><strong>Measures of Success</strong><ul><li><strong>Revenue growth:</strong> $700M → $1.4B by 2030.<br /></li><li><strong>Customer lifetime value:</strong> Growth in repeat revenue, advocacy (NPS, referrals, reviews).<br /></li><li><strong>Marketing ROI:</strong> Improved efficiency and reduced cost per acquisition.<br /></li><li><strong>Commercial market share:</strong> Expanded penetration in B2B and national accounts.<br /></li><li><strong>Brand strength:</strong> Consistent engagement and cultural relevance across markets.<br /></li><li><strong>Team performance:</strong><strong> </strong>Strength and engagement of the marketing team and franchise network.</li></ul></p></p>