Insight Global
JOB DESCRIPTION
Insight Global is searching for an SEO Content Coordinator to join a leading banking client downtown Toronto. This is a hybrid role and requires the successful individual to be on site 2x/week downtown Toronto.
The SEO Content Coordinator will be an organized, self-starter that has working experience in SEO content writing and has a passion for the industry. Content Editor (50%): – Facilitating communication between team and vendor for content creation – Reviewing draft material and ensuring proper business tone, aligning to business best practices and ensuring alignment with provided content outline – Manage preliminary feedback with vendor based on review – Manage and address feedback generated by internal stakeholders – Create CRO or A/B testing copy for team roadmap initiatives Listing Management (10%): – Manages local listing updates, additions and deletions across Google My Business/ Google Business Profile – Supports troubleshooting investigations and communicates with stakeholders to resolution SEO (30%): – Supports business initiatives by providing SEO best practices and recommendations on Line of Business (LOB) portfolio – Provides supporting research information in support of business projects for LOB portfolio – Supporting business deliverables by providing regular touchpoints with stakeholders and managing timeline expectations – Supports collective team in research and website optimization needs, including; keyword research, schema markup creation, JIRA ticket creation, SEO QA support and competitive content structure research
REQUIRED SKILLS AND EXPERIENCE
– 1+ years of hands on experience with content editing – 1+ years of experience directly communicating with executive level stakeholders – 1+ years of experience applying SEO best practices and completing website optimization (keyword research, scheme markup creation, SEO QA) – A passion for search and content
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