Demand Planner

Job Description

Job Title

Demand Planner (Supply Chain).

Country

Canada.

Location

65 Heward Ave, Toronto, Ontario. (Hybrid- 3 Days in Office)

Reporting to

Senior Customer Collaboration Manager, Canada.

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. Asahi also owns and distributes several spirit based ready-to-drink (RTD) brands including Vodka Mudshake and Twisted Shotz.

Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada operates within the EMEAA Division of the Asahi Europe & International group and is the lead growth market for the International business. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Main Interfaces

As a key member of the Demand Planning team and reporting to the Senior Customer Collaboration Manager, the Demand Planner will contribute to the consensus demand forecast through collaboration with Sales, Finance, Marketing, and Supply Planning. They will prepare inputs and reporting for monthly regional demand review meetings and support the development of Executive S&OP presentation materials, with the ability to present when required.

Purpose Statement

The Demand Planner will be responsible for developing and maintaining a comprehensive, assumption-based demand plan that leverages historical data, market trends, and consumer behaviour to accurately project brewery shipments and revenue for Asahi Canada.

This role requires a collaborative team player who can effectively foster cross-functional partnerships, with a keen focus on enhancing forecast accuracy and maintaining optimal inventory levels to support the business in achieving its annual volume targets.

Key Responsibilities:

• Develop insight-driven demand forecasts across multiple horizons, including 13-week operational, 18-month rolling, and 5-year strategic plans.
• Leverage advanced techniques such as statistical modeling, historical data analysis, and product segmentation to improve forecast accuracy.
• Support the evolution of the S&OP process by improving existing routines, reporting, data quality, and alignment across functions.
• Prepare inputs and reporting materials to enable effective, collaborative discussions during monthly Demand Review meetings.
• Track and analyze actual orders versus forecast (In-Month Call), investigate variances, and identify root causes and potential impacts on supply planning.
• Deliver timely volume performance updates and insights to Commercial, Finance, and Senior Leadership teams.
• Partner with cross-functional teams to evaluate SKU performance and support strategic decisions on portfolio rationalization.

Skills and Qualifications:

Experience: 3+ years' related experience in Supply Chain or Sales Planning is required, and preferably within the CPG industry.

Startup Mentality: Comfortable building routines and processes from the ground up.

Collaborative Connector: Skilled at building trust and alignment across teams, using analytical reasoning and rapport to influence decisions at all levels of the organization.

Exceptional Communication: Exhibits outstanding communication and interpersonal skills and is comfortable presenting to all levels of the organization.

Continuous Improvement: Committed to refine capabilities and ability to adapt to evolving business and industry requirements.

Technically Strong: Solid understanding of Excel, Access, PowerPoint, SAP/ERP and PowerBI systems.

Language skills: Fluent in English

ASAHI BEHAVIOURS – strong individually, stronger together

• Committed – we do what we say we will do
• Cooperative – we are stronger when we work together
• Curious – we are open minded and discover better ways
• Bold – we are clear and decisive in whatever we do
• Empowering – I bring out the best in my people

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are!

At Asahi Canada, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.

We want to support you in being courageous in your individuality and to know that, whoever you are and whatever your circumstances, you can belong with us without having to conform.