Digital Content and Campaigns Specialist

Job Description

<h3>Job Description</h3><p>Job Description<p><p>About Sadie <br />Sadie is transforming how hotels communicate with guests using AI powered voice technology. Our platform answers inbound calls 24-7, manages bookings, captures upsell opportunities and integrates with major hotel systems across North America and Europe. </p><p>About the Role <br />We are hiring a Digital Content and Campaigns Specialist who will own content creation, lifecycle programs and campaign execution across our hotel vertical. You will report directly to the VP of Sales & Partnerships, and work closely with the Head of Marketing, designer, and external PPC partner. Your work will drive awareness, engagement and pipeline across our hotel segment. </p><p></p><p><strong>What You Will Do </strong></p><p><strong>Content creation and storytelling </strong></p><ul><li>Write compelling content including case studies, blogs, landing pages, email sequences, event promos, sales collateral and customer stories. </li><li>Develop vertical specific messaging for hotels and restaurants. </li><li>Work with our designer to create polished visuals for campaigns and social content. </li></ul><p><strong>Lifecycle and campaign execution </strong></p><ul><li>Build and optimize HubSpot workflows including nurtures, scoring, routing and follow ups. </li><li>Manage campaign execution for product announcements, webinars and events. </li><li>Track performance across email, landing pages and mid funnel programs. </li></ul><p><strong>Webinars and events </strong></p><ul><li>Coordinate webinars end to end including landing pages, invites, reminders and follow up. </li><li>Support event logistics for conferences and tradeshows including prep, booth materials and lead capture. </li><li>Work closely with Sales on attendee engagement and post event follow up. </li></ul><p><strong>Digital support and PPC collaboration</strong></p><ul><li>Coordinate messaging, creative assets and landing pages with our external PPC specialist. </li><li>Run A-B tests on landing pages and email. </li><li>Monitor lead quality and share insights for ongoing optimization. </li></ul><p><strong>Market and customer insight</strong></p><ul><li>Conduct lightweight competitive and customer research to strengthen messaging. </li></ul><ul><li>Gather feedback from Sales to identify new content opportunities. </li></ul><p></p><p><strong>What You Bring</strong></p><ul><li>2 to 4 years of experience in content marketing, digital marketing, or demand generation. </li><li>Strong writing skills with the ability to turn complex ideas into clear messaging. </li><li>Hands on experience with HubSpot or similar marketing automation tools. </li><li>Comfortable collaborating with a designer to turn content into visuals. </li><li>Organized, proactive, and able to run multiple campaigns in a fast-paced startup environment. </li><li>Experience with webinars or events is a plus. </li><li>Bonus familiarity with hospitality tech or SaaS. </li></ul><p></p><p><strong>Why You Will Love Working at Sadie</strong></p><ul><li>You will join a fast-growing AI company changing how hospitality operates. </li></ul><ul><li>Your work will directly shape our go-to-market strategy for hotels. </li></ul><ul><li>High ownership and visibility across both the hotel and restaurant verticals. </li></ul><ul><li>Clear growth pathways including Senior Content Manager, Demand Generation Manager, or Marketing Operations. </li></ul><ul><li>Flexible hybrid environment and opportunities to attend major industry events. </li></ul></p></p>