KIT Recruitment
KIT Recruitment is partnered with a well-established and reputable food manufacturer to recruit a Director of Sales who will drive strategic growth in the Quebec and Atlantic regions. This company specializes in retail-ready beef and lamb products, and we’re looking for a sales leader who brings recent, hands-on experience in fresh beef and lamb, is bilingual (English & French), and has a strong track record of working with major retail clients such as Sobeys, Metro, and Costco.
This is a remote role with flexibility on location within Canada. However, regular regional travel is required.
Position Details:
- Salary: Up to $170,000 (commensurate with experience)
- Bonus: Up to 30% based on performance
- Schedule: Monday to Friday, remote
- Vacation: 4 weeks to start
- RRSP: 10% company contribution after 1 year
Key Responsibilities:
- Lead and execute strategic sales initiatives for the Quebec and Atlantic markets in collaboration with the VP of Sales, Canada
- Build, maintain, and grow relationships with major retailers including Sobeys, Metro, and Costco
- Oversee a high-performing sales team, offering coaching, performance management, and support in meeting KPIs
- Drive growth across the fresh and frozen lamb and beef product categories, ensuring alignment with supply and promotional planning
- Work closely with procurement and logistics to meet customer needs and ensure product availability
- Monitor financial metrics including sales performance, gross margins, and receivables
- Conduct ongoing market analysis to identify trends, risks, and growth opportunities
- Support the creation and deployment of sales tools and promotional materials tailored to regional audiences
- Ensure customer satisfaction while maintaining strong employee engagement across the team
Qualifications:
- College diploma or equivalent required
- Minimum 5 years of sales leadership experience in meat manufacturing or distribution, with a strong focus on retail-ready beef and lamb
- Recent experience working with major retailers such as Sobeys, Metro, and Costco is essential
- Bilingual in English and French is required
- Strong knowledge of case-ready protein, demand planning, and sales operations
- Proven ability to lead and coach sales teams to exceed goals
- Must be willing and able to travel regionally as needed
- Proficiency in Microsoft Office and ERP systems
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