Head of Marketing

Job Description

<p><h3>Compensation</h3>
<p>$60,000–$75,000 + performance bonus eligibility and Comprehensive Benefits</p>
<h3>Type</h3>
<p>Full-time, permanent</p>
<h3>Start Date</h3>
<p>Flexible for the right candidate</p>
<h3>About This Role</h3>
<p>We're looking for a strategic and hands‑on Head of Marketing who can bridge the gap between big‑picture thinking and execution. You'll lead our marketing efforts in partnership with our external agency, turning data into decisions and campaigns into conversions.</p>
<p>This role represents the next evolution of our marketing leadership as we scale. You'll step into a strong foundation and have the opportunity to elevate it further—with agency support, leadership autonomy, and direct impact on company growth.</p>
<p>If you're energized by performance marketing, love digging into analytics, and want to own outcomes (not just tasks), this could be your next move.</p>
<h3>What You'll Own Performance Marketing</h3>
<ul>
<li>Manage and optimize paid campaigns across <strong>Meta Ads, Google Ads, and Google Local Services Ads</strong></li>
<li>Drive<strong> SEO strategy</strong> and track <strong>organic</strong> growth</li>
<li>Own the metrics that matter: lead generation, appointment conversion, campaign ROI, and cost-per-acquisition</li>
<li>Be the primary bridge between our team and our marketing agency, collaborating daily to align on priorities and optimize performance</li>
<li>Co‑develop and execute our marketing strategy based on business goals and market opportunities</li>
<li>Balance agency expertise with internal knowledge to drive the best results</li>
</ul>
<h3>Organic Social & Content</h3>
<ul>
<li><strong>Lead our organic presence on Instagram, TikTok, Facebook, and LinkedIn</strong></li>
<li><strong>Develop content strategies that build brand awareness and community engagement</strong></li>
<li><strong>Test, iterate, and scale what works</strong></li>
</ul>
<h3>Data‑Driven Decision Making</h3>
<ul>
<li>Monitor KPIs daily and weekly, identifying trends and opportunities before they become problems</li>
<li>Create <strong>clear reporting</strong> that connects marketing activity to business outcomes</li>
<li><strong>Continuously experiment</strong> with new approaches and optimize based on results</li>
</ul>
<h3>What We’re Looking For</h3>
<h3>Core Experience</h3>
<ul>
<li>3–5 years in <strong>performance marketing with proven results</strong></li>
<li>Hands‑on experience managing <strong>Meta Ads, Google Ads, and Google LSA campaigns</strong></li>
<li>Strong understanding of SEO principles and execution</li>
<li>Experience building and managing <strong>organic social media strategies</strong></li>
<li>Comfort with analytics platforms (Google Analytics, Meta Business Suite, etc.)</li>
<li>Previous experience managing or mentoring others</li>
</ul>
<h3>Working Style</h3>
<ul>
<li><strong>Proactive: </strong>You spot opportunities and act on them without being asked</li>
<li><strong>Analytical:</strong> You let data guide decisions but balance it with creativity and intuition</li>
<li><strong>Independent:</strong> You thrive with autonomy and don’t need constant direction</li>
<li><strong>Collaborative:</strong> You work well with external partners and internal stakeholders</li>
<li><strong>Adaptable:</strong> You’re comfortable with shifting priorities in a growing business</li>
</ul>
<h3>Should Have</h3>
<ul>
<li><strong>Google Ads Search Certification or Meta Blueprint Certification (or willingness to obtain within 60 days)</strong></li>
</ul>
<h3>Nice to Have</h3>
<ul>
<li>CRM platform experience or training</li>
<li>Background in lead‑generation focused industries</li>
<li>Experience scaling campaigns with limited budgets</li>
</ul>
<h3>Your First 90 Days</h3>
<p>We believe in clear expectations. Here’s what success looks like early on:</p>
<h3>Month 1</h3>
<p>Deeply understand our business model, customer journey, and current marketing performance. Build strong working relationships with our agency partners and internal team.</p>
<h3>Month 2</h3>
<p>Collaboratively develop a refined marketing strategy with clear priorities. Take ownership of daily performance monitoring and begin optimizing underperforming campaigns.</p>
<h3>Month 3</h3>
<p>Show measurable improvement in key metrics. Establish reliable reporting rhythms. Bring fresh ideas and test new approaches with confidence.</p>
<h3>Why Join Us?</h3>
<h3>Impact & Ownership</h3>
<ul>
<li>Your work directly influences company growth and revenue</li>
<li>You’ll have real decision‑making authority, not just execution responsibility</li>
<li>We value results over process—if it works, we scale it</li>
</ul>
<h3>Growth & Development</h3>
<ul>
<li>Opportunity to shape the marketing function as we grow</li>
<li>Direct access to leadership and visibility across the organization</li>
</ul>
<h3>Great Company Culture</h3>
<ul>
<li>Collaborative environment where ideas are valued regardless of seniority</li>
<li>We’re building something together—your input matters</li>
</ul></p>
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