Paralucent
Paralucent is seeking a talented Lifecycle Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing marketing strategies to engage customers throughout their lifecycle with our company.
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Plan and execute targeted marketing campaigns to drive customer acquisition, retention, and loyalty.
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Analyze customer data to identify opportunities for optimization and personalization.
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Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.
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Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
If you are a creative thinker with a passion for data-driven marketing and a strong understanding of customer lifecycle management, we would love to hear from you!
Marketer with lifecycle marketing experience Can do program level strategy & planning – client journeys & personalization design Experience with managing implementation/execution of client journeys (e.g., in Salesforce Marketing Cloud or comparable platform)
Location: Toronto, Canada (Hybrid / occasionally working on site)
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