The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Manager, Retailer Platform will be responsible for owning site merchandising for each brand on the assigned retailer’s platform, managing reporting, maintaining inventory updates, and collaborating with various teams to ensure SLAs are met.
* Develop comprehensive onsite sponsored search & display (DSP) advertising campaign plans for multiple ELC brands.
* Collaborate with cross-functional teams to align campaign strategies with brand and retailer objectives
* Ensure that sponsored search assets are adapted appropriately for the retailer’s platform.
* Collaborate with creative teams to develop compelling and relevant sponsored search materials.
* Execute sponsored search campaigns on the retailer’s platform.
* Monitor campaign performance and implement optimization strategies to maximize visibility and results.
* Generate regular reports on the performance of sponsored search campaigns, providing insights and recommendations for improvement.
* Work closely with the retailer account commercialization team to understand merchandising and promotional calendar priorities.
* Align sponsored search & DSP efforts with retailer-specific initiatives to maximize impact.
* In partnership with the Director, Retailer Platform Lead, manage sponsored search budgets effectively to ensure optimal utilization and adherence to financial targets.
* Provide recommendations for budget adjustments based on campaign performance.
* Stay abreast of industry and retailer-specific trends and best practices in on-site sponsored search.
* Implement innovative and effective strategies to enhance search & display campaign performance.
* Own transactional, operational, and activation reporting for all brands, providing insights and recommendations to drive sales and improve performance of the campaigns
* Ensure that promotional messaging and assets align with brand guidelines and campaign objectives
Qualifications
* 3-5 years of experience in on-site sponsored search management, preferably within the retail sector – beauty, fashion or CPG industry
* Bachelor’s degree in marketing, Advertising, Business, or a related field.
* Proven track record of developing and executing successful sponsored search & display campaigns
* Strong understanding of retailer advertising platforms and campaign optimization techniques
* Excellent project management and communication skills
* Proficiency in using retailer-specific advertising platforms (e.g., Amazon Advertising, Walmart Media Group)
* Proficiency in using advertising platforms and tools (e.g., Amazon DSP, Amazon AMC, Google Ads, Display & Video 360)
* Strong understanding of ad-tech & scrapping tools like – Pacvue, SKAI, Helium 10, Keepa etc.
* Analytical mindset with the ability to derive actionable insights from campaign data
* Creative thinking and the ability to contribute innovative ideas to campaign development
* Proven track record of developing and executing successful display advertising campaigns
* Effective project management & communication skills with the ability to collaborate cross-functionally and influence stakeholders
* Familiarity with supply chain processes and logistics operations using Amazon Vendor & Seller Central is a plus
Pay Range
Anticipated Base Salary Range $93,100.00 to $139,700.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).
You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.
Equal Opportunity Employer
We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.
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