Marketing Specialist - Social Media & Content (B2B)

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>MAIN RESPONSIBILITIES:</strong></p><p>Under the Digital Marketing Manager’s supervision, you will be responsible for the following:</p><p><strong>Social Media Management</strong></p><ul><li>Develop and execute B2B social media strategies across LinkedIn, Facebook, Instagram, Tik Tok and YouTube.</li><li>Create engaging posts, videos, and visuals that highlight new products, events, and customer success stories.</li><li>Monitor community engagement, respond to comments, and manage brand reputation across channels.</li><li>Track and analyze performance metrics to optimize reach, engagement, and conversions.</li></ul><p><strong>Content Marketing</strong></p><ul><li>Plan, write, and edit content for web, email, blogs, and campaigns that speak to tradespeople, fleet managers, and distributors.</li><li>Collaborate with creative resources to produce multimedia content (photos, videos, infographics).</li><li>Support press releases, case studies, and newsletters to amplify product news and company initiatives.</li><li>Coordinate with external partners, influencers, and media outlets for content opportunities.</li></ul><p><strong>Campaign Support</strong></p><ul><li>Assist with integrated brand and lead-generation campaigns.</li><li>Support product launches with compelling content, messaging, visuals and press releases.</li><li>Other duties as assigned.</li></ul><p><br /></p><p><br /></p><br><br> Requirements:<br><br><p>· Bachelor’s degree in marketing, Communications, or a related field.</p><p>· Minimum 5 years of experience in B2B marketing, social media management, or content creation.</p><p>· Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).</p><p>· Strong writing and editing skills in English (French a strong asset).</p><p>· Experience with analytics tools (Google Analytics, social media insights).</p><p>· Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (Loomly).</p><p>· Experience in manufacturing, automotive, or industrial sectors is an asset.</p><p><br /></p></p></p>