Scotiabank
marketing vice-president – financial, communications and other business services
Title posted on CareerBeacon – Director, Growth Marketing
Posted onJune 21, 2025 by Employer details Scotiabank
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marketing vice-president – financial, communications and other business services
Title posted on CareerBeacon – Director, Growth Marketing
Posted onJune 21, 2025 by Employer details Scotiabank
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Job details
Requisition ID: 229125Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The RoleAs the Director of Growth Marketing, you will lead the digital marketing acquisition strategy and will be responsible for end-to-end execution of all Scotiabank digital paid media initiatives. Exercising strong leadership, you will manage a large organization supporting multiple business lines to deliver growth, through an always on performance driven approachIs this role right for you? In this role, you will:Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.Oversee the strategic planning, execution and ongoing optimization of Scotiabank’s paid media program and plans, as well as building and managing internal roadmaps for associated ad tech, including but not limited to programmatic display, paid social, paid search, online video and affiliate channelsAccountable for monthly, quarterly and annual paid media budgets and delivery of sales targets, lifetime value and return on marketing investment, across multiple lines of businessLead, guide, rally and inspire a team of highly skilled digital marketing practitioners across multiple digital marketing areas of practiceManage strategic 3rd party partner relationships ensuring there is program goal alignment, communication of quarterly budgets and a commitment from the provider side to keep Scotiabank top of mind for Alpha/Beta and new feature launchesCollaborate with the business and internal marketing teams ensuring there is alignment of strategy, performance KPIs, messaging and initiative focusClose collaboration with marketing analytics & Marketing Performance management to identify and propagate performance/demand trends, high value audiences, optimization opportunities and key business drivers inclusive of full funnel measurement and multitouch attribution methodologiesAct as an expert for SEO/SEM strategies in collaboration with our strategic partners to drive marketing efficiencyServe as a core contributor to the Bank’s long term MarTech strategyPartner with senior leadership to develop the customer acquisition strategy and create road maps that will enable each business line the ability to achieve their annual business objectivesExpand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices, core findings and emphasizing the channel importance in the overall marketing mixChampions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams. Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the teamDimensions30+ direct reportsDo you have the skills that will enable you to succeed? We’d love to work with you if you
- Location Toronto , ON
- Workplace information On site
- Salary $ 44.00 to $ 131.00 HOUR hourly
- Terms of employment Permanent employment Full time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareerBeacon #2168568
- Toronto, ON
View the full job posting on CareerBeacon
Advertised until
2025-07-20
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