Performance Marketing Specialist (remote)

Full Time
  • Full Time
  • Vaughan

Yeeboo Digital

ABOUT YEEBOO DIGITAL:
At Yeeboo Digital, we help nonprofits

turn digital potential into real revenue .



We believe doing good should never be limited by bad technology or inefficient marketing. Our team brings

smart strategy, creative execution, and deep platform expertise


to help mission-driven organizations

connect with donors, drive action, and grow their impact .


We work exclusively with nonprofits across North America, combining hands-on campaign execution with data-driven insight and nonprofit sector experience. Whether we’re launching high-converting digital ads, refining fundraising journeys, or optimizing donation funnels, we do it with purpose, curiosity, and a deep respect for the causes we serve.

THE ROLE:
We’re looking for a


Performance Marketing Specialist


to help us plan, execute, optimize, and report on digital marketing campaigns that drive results for nonprofit organizations. This role is


tactical, analytical, and collaborative . You will support a range of social, search, and display campaigns, monitor performance across platforms, and uncover insights that lead to stronger engagement and fundraising outcomes.

You’ll work closely with account managers, designers, and developers to ensure that


creative assets are on brand, campaigns are launched smoothly, and results are delivered with accuracy and context . This role is perfect for someone who enjoys working in the details, thrives in a client-facing environment, and wants to

use their marketing skills to make a difference .


HOW YOU WILL CONTRIBUTE:
Plan and execute digital ad campaigns

across Facebook, Instagram, Pinterest, LinkedIn, StackAdapt/TradeDesk, Google Ads, and other platforms in collaboration with the Digital Marketing Services team
Set up, monitor, and optimize campaigns


to ensure proper delivery, budget pacing, and alignment with client goals
Build and test creative variations

to improve engagement and conversion performance over time
Prepare clear, data-driven reports


on campaign performance, impact, and recommended optimizations
Support strategic meetings

by analyzing trends, identifying gaps, and presenting actionable insights that contribute to fundraising success
Draft campaign briefs and copy direction


to guide content, design, and audience targeting decisions
Collaborate with internal teams

including designers and developers to align schedules, coordinate assets, and ensure quality control
Contribute to campaign strategy


by helping build briefs and presentations for internal and client review
Develop an understanding of nonprofit platforms

such as Luminate Online, Engaging Networks, FundraiseUp and other fundraising technologies
Support team operations


by completing occasional administrative tasks related to campaign delivery and performance tracking

MUST HAVES:
3+ years managing paid media campaigns : Proven track record setting up and optimizing Facebook, Instagram, LinkedIn, Pinterest, StackAdapt/TradeDesk and Google Ads campaigns
Certifications:


Google Ads and Meta Blueprint certified
Self-motivated and adaptable : Takes initiative, asks questions, and thrives in a fast-paced, remote work environment
Strong analytical mindset : Confident working with Google Analytics, Data Studio, and ad platform dashboards to uncover trends and performance insights
Campaign planning and execution skills : Ability to move campaigns from concept to launch to reporting with precision and speed
Strong attention to detail : Committed to QA and accuracy in every aspect of campaign execution and reporting
Excellent time management : Able to meet deadlines across multiple accounts and prioritize tasks effectively
Presentation and communication skills : Comfortable explaining campaign results and recommendations in client-facing meetings
Curious and creative mindset : Interested in testing, learning, and trying new approaches to improve results
Collaborative team player : Works well with account managers, designers, developers, and fundraising strategists
Digital-first thinker : Confident navigating online tools including ClickUp, Google Workspace, Slack and project collaboration platforms

NICE TO HAVES:
Experience working in an agency setting : Comfort managing multiple client accounts and collaborating across teams
Nonprofit sector experience : Previous work with or within a social-profit, charitable, or advocacy organization
Fundraising platform knowledge : Familiarity with tools like Luminate Online, TeamRaiser, Engaging Networks, FundraiseUp or Raiser’s Edge
Understanding of online donor journeys : Experience optimizing digital campaigns for fundraising conversion and donor acquisition


PERKS AND BENEFITS:
Flexible hours of work in a

decentralized/work-from-home


environment
Paid time-off
Bonus time-off , including Yeeboo Digital’s “extra” long public holidays as well as a week off at the end of the year during the

holiday season office closure


and a week off in the middle of the year during our

mid-year office closure
Benefits coverage


that includes health, dental and vision so you can take care of yourself and your family
Entry into our personal growth program with an annual individual personal development budget
Culture of learning, development, support and continuous improvement

SALARY RANGE:
We offer a competitive salary of $60,000-$67,500 per year year based on experience and expertise


If you’re interested in applying to this position and are confident you have the peanut butter to our jelly,

please submit your COVER LETTER and RESUME .


Yeeboo Digital is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. All applications, however, are stored in our talent database and are considered for future opportunities.

Source

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