Performance Marketing Strategist (Paid Media)

Job Description

<p><p>Media buying has changed.</p><p>In 2026, a great media buyer is not just a button pusher.</p><p>They understand the full system:</p><ul><li>creative</li><li>offer</li><li>conversion rate</li><li>platform dynamics</li><li>competition</li><li>what to test next</li></ul><p>At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and TikTok ads for DTC and ecommerce brands.</p><p>This role is for someone who can run paid media and also think like a marketer.</p><p>You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.</p><p>If you love following SOPs and repeating the same campaign structure forever, this is not the job.</p><p>If you love thinking, testing, and building frameworks that win, keep reading.</p><h3>You have proven performance marketing results</h3><ul><li>Track record managing paid media accounts with real spend</li><li>Experience with DTC and ecommerce brands (preferred)</li><li>Strong understanding of testing and scaling</li></ul><h3>You are a strategist, not a robot</h3><ul><li>You challenge assumptions and adapt fast</li><li>You do not blindly follow “best practices”</li><li>You can explain what you are doing and why</li></ul><h3>You understand creative is the lever</h3><ul><li>You can build a creative testing roadmap</li><li>You can pull insights from reviews, competitor ads, and ad comments</li><li>You can work with editors to create winning ad variations</li><li>You can help source actor talent when needed</li></ul><h3>You can diagnose the full funnel</h3><ul><li>You can spot whether performance issues are offer, creative, or conversion</li><li>You can give clear CRO suggestions to improve landing pages</li><li>You can think beyond the ad account</li></ul><h3>You communicate clearly and lead</h3><ul><li>You can confidently speak with clients</li><li>You can present plans, results, and next steps</li><li>You stay calm, clear, and proactive</li></ul><h3>You have ownership and urgency</h3><ul><li>You act like it is your money</li><li>You move fast and follow through</li><li>You do not wait to be told what to do</li></ul><h3>Why this role is exciting</h3><p>This is not a maintenance job.</p><p>You will be surrounded by people who move fast, care a lot, and take the work seriously.</p><p>We test aggressively.<br/>We learn quickly.<br/>We build frameworks that scale.</p><h3>You will work on real brands with real budgets</h3><p>You will manage accounts that spend meaningful dollars and require real thinking.</p><p>You will not be stuck doing small tweaks all day.</p><h3>You will sharpen your creative strategy skills</h3><p>Most media buyers never learn creative strategy.</p><p>Here, it is part of the job.</p><p>You will build testing roadmaps, develop angles, and learn what makes ads win at scale.</p><p>You'll own creative briefs, and you'll work with our video editors and designers.</p><h3>You will grow into senior strategy</h3><p>We want people who want more responsibility.</p><p>If you perform, you will grow.</p><p>More ownership.<br/>More influence.<br/>More autonomy.</p><h3>You will work with a team that respects high standards</h3><p>We value:</p><ul><li>ownership</li><li>urgency</li><li>clear communication</li><li>being direct</li><li>being easy to work with</li><li>doing great work without drama<br/></li></ul><p>If that sounds like your kind of environment, you will love it here.</p></p>
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