Product Manager

Job Description

Work Flexibility: Remote or Hybrid or Onsite<p>We are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing, collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced, high-impact environment, shaping marketing strategies, driving campaigns, and delivering measurable results while supporting the growth of life-saving products.</p><p><b>What you will do:</b></p><p><br>• Understand customer groups, including why customers buy the product or service approach for the product or portfolio</p><p><br>• Understand the different marketing channel strategies and associated business implications</p><p><br>• Track and report results/KPIs to leadership and sales</p><p><br>• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information</p><p><br>• Explain different product features to different customers as appropriate to their needs</p><p><br>• Maintain customer engagement and deeply understand customer needs</p><p><br>• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc</p><p><br>• Understand what customers value and how they perceive different attributes of the product or portfolio</p><p><br>• Articulate why the product or portfolio adds value or solves problems for the customer</p><p><br>• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio</p><p><br>• Propose objectives for generating clinical evidence and evaluating studies</p><p><br>• Tie the business goal of the product or portfolio to the overall goal of Stryker</p><p><br>• Synthesize market trends and make recommendations on areas of strategic focus</p><p><br>• Develop new strategies, sales tools, and communication plans for the product or portfolio</p><p><br>• Apply clinical knowledge in combination with technical knowledge to educate and articulate value</p><p><br>• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio</p><p><br>• Responsible for the obsolescence plan</p><p><br>• Provide analytical support to set price</p><p><br>• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals</p><p><br>• Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning</p><p><br>• Provide marketing intelligence group with key objectives and inputs to drive customer insights</p><p>- Develop and implement a social media strategy to stimulate demand, increase brand awareness, and support partner onboarding, in alignment with corporate guidelines.</p><p>- Track and report digital engagement metrics, including reach, conversion, and resource downloads.</p><p>- Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market growth of AEDs, using customer segmentation and market analysis.</p><p>- Collaborate with professional associations and national bodies to expand reach and credibility, leveraging co-marketing initiatives and sponsorships.</p><p><b>What you will need</b></p><p><b>Required:</b></p><ul><li>Bachelor's degree required</li><li>4+ years of work experience required</li></ul><p><b>Preferred:</b></p><ul><li>2+ years of medical device or marketing experience preferred</li><li>B2B and/or B2C experience preferred <b> </b></li></ul><p><b>$​83, $111,800.00</b> salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.</p><p>Posted January 9, 2026</p><p>​</p>Travel Percentage: 20%