Senior Digital Business Analyst

Job Description

<b>Senior Digital Business Analyst (MarTech / AEM)</b><b><br></b>
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Exciting contract opportunity in the insurance industry for a Business Analyst skilled in digital transformation, Agile delivery, and MarTech platforms. This hybrid Toronto-based role offers the chance to work with tools like AEM Cloud, drive optimization initiatives, and shape scalable global solutions.<br>
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<b>What is in it for you:<br></b>
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<br>• Salaried: $58-66 per hour.<br>
<br>• Incorporated Business Rate: $70-78 per hour.<br>
<br>• 11-month contract.<br>
<br>• Full-time position: 37.50 hours per week.<br>
<br>• In-office presence required from Tuesday to Thursday.<br>
<br>• Remote work available on Mondays and Fridays.<br>
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<b>Responsibilities:</b><b><br></b>
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<br>• Translate business needs into Epics, Features, and User Stories with clear acceptance criteria using tools like Jira and Confluence.<br>
<br>• Lead discovery sessions, stakeholder interviews, and workshops to gather and prioritize business, user, and non-functional requirements.<br>
<br>• Document common capabilities, integrations, and reusable components to ensure global scalability and consistency across platforms.<br>
<br>• Map current and future state processes, customer journeys, and content governance models using Visio, Lucidchart, or Miro.<br>
<br>• Partner with cross-functional teams (Product, Engineering, QA, CX, Marketing) to align on delivery expectations throughout the SDLC.<br>
<br>• Support AEM Cloud configuration efforts (Sites, Assets, Workflows), including metadata models, tagging, and content workflows.<br>
<br>• Collaborate with Engineering on integration points, data contracts, and payload structures (JSON/XML); review via tools like Postman.<br>
<br>• Conduct product performance analysis, A/B testing, and experimentation; deliver insights via reports and executive-ready presentations.<br>
<br>• Support UAT planning, defect triage, and sprint ceremonies (e.g., backlog grooming, prioritization using frameworks like MoSCoW).<br>
<br>• Develop training and change management materials to support adoption of global digital solutions.<br>
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<b>What you will need to succeed:<br></b>
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<br>• Preferred experience with Adobe Experience Manager (Sites, Assets, Workflows, and other Marketing Applications) in a cloud-native environment; however, experience with other content or experience management platforms is welcome.<br>
<br>• Proficiency creating process, user, and data flow visuals (e.g., Visio, Lucidchart, Miro).<br>
<br>• Comfortable using Postman for basic API testing and Figma for reviewing UX artifacts.<br>
<br>• Understanding of non-functional requirements such as performance, accessibility, privacy/security, and content governance, and their impact on delivery.<br>
<br>• In-depth understanding of business analysis principles, methodologies, and technological systems.<br>
<br>• Good understanding of group functions including product offerings, service models, and organizational structure.<br>
<br>• Understanding of system design, analysis, and user testing.<br>
<br>• Comfort operating in Agile environments (Scrum/Kanban); proficiency using Jira and Confluence for backlog management and documentation.<br>
<br>• Ability to cultivate relationships and influence across diverse teams and organizational levels.<br>
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<b>Why Recruit Action?</b><b><br></b>
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Recruit Action (agency permit: AP provides recruitment services through quality support and a personalized approach to job seekers and businesses. Only candidates who match hiring criteria will be contacted.<br>
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