Procter & Gamble
P&G Canada’s Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go-to-market strategies that drive media-enabled growth across the P&G brand portfolio. Brand Operations works in close collaboration with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners. P&G is looking for a Senior Media Manager to join us full-time in Toronto as soon as possible. The Senior Media Manager will be accountable for identifying, building, and managing media capabilities and go-to-market strategies that continue to fuel media-driven growth.
Key Responsibilities :
- Identify, build, and manage central capabilities to enable the category in-house media teams to achieve media-driven growth.
- Drive thought leadership across key media spend pools, including Linear TV, to deliver best-in-class results in reach, effectiveness, and efficiency.
- Lead centralized media operations, including budget management, media stewardship, and agency governance.
- Lead media training and knowledge building for P&G.
- Manage agency and key supplier relationships; forge new partnerships based on the changing landscape and evaluate existing and emerging media opportunities.
- Foster collaboration between P&G category teams, P&G US & Global media teams, and agency/media partners.
Job Qualifications
- Minimum of a college degree or certificate; a bachelor’s degree is preferred.
- 7+ years of strategic media experience, preferably with a media agency or multichannel national advertising client.
- Strong analytical skills with the ability to triangulate data, brand goals, and opportunities.
Additional qualifications include:
- 7+ years of media planning experience with an advanced understanding of various media vehicles and channels.
- Experience leveraging industry-standard planning tools and data sets to enable and train category media managers.
- Strong knowledge of processes and tools used by buying/investment teams across all media types, especially TV, programmatic buying, digital, social, and search.
Management Skills:
- Proven ability to manage multiple stakeholders and priorities, balancing short- and long-term needs.
- Effective communication skills, capable of leveraging verbal and written communication to drive action and present ideas to senior management.
- Disciplined operation with meticulous attention to detail and strong project management skills.
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