Senior Web Analyst

Job Description

<p><b>Location:</b> This is an in-person position based in Vaughan, Ontario, with occasional travel to our Brampton facility and our Headquarters in Bruchsal Germany.</p><p><b>Division:</b> Innovation Hub Canada - Innovation Services</p><p><br></p><p><b>About Us</b></p><p><br></p><p>At <b>SEW-EURODRIVE</b>, we are shaping the future of automated manufacturing through cutting-edge drive technology and intelligent automation solutions. Our global Innovation Hubs are at the forefront of digital transformation, delivering scalable, high-impact solutions that enhance operational efficiency and productivity. We foster a culture of creativity, collaboration, and technical excellence.</p><p><br></p><p><b>Position Overview</b></p><p><br></p><p>We are seeking a highly skilled <b>Senior Web Analytics Specialist</b> with expertise in data visualization tools such as <b>Qlik</b> and <b>Power BI</b>, along with advanced knowledge of <b>SEO</b> and <b>Generative AI search technologies</b>. The ideal candidate will be responsible for analyzing digital performance, optimizing our online presence, and leveraging AI-driven insights to inform and enhance marketing and content strategies.</p><p> </p><p><b>Key Responsibilities</b></p><p><br></p><ul><li>Analyze web traffic, user behavior, and digital marketing performance using Qlik and Power BI.</li><li>Design and maintain interactive dashboards to deliver actionable insights to stakeholders.</li><li>Optimize website visibility and performance through advanced SEO strategies and best practices.</li><li>Implement and utilize Generative AI search models to enhance search functionality and content personalization.</li><li>Collaborate with marketing, development, and product teams to align digital strategies with business goals.</li><li>Monitor and report on key performance indicators (KPIs) to guide decision-making.</li><li>Stay current with industry trends, emerging technologies, and best practices in web analytics and AI.</li></ul><p> </p><p><b>Qualifications</b></p><p><br></p><ul><li>Bachelor's degree in Computer Science, Information Systems, or a related field</li><li>Proven experience in web analytics, digital marketing, and data visualization.</li><li>Proficiency in Qlik, Power BI, and SEO tools, with a strong understanding of Generative AI search technologies.</li><li>Experience with platforms such as E-Tracker or similar analytics tools.</li><li>Strong analytical skills with the ability to translate complex data into strategic insights.</li><li>Familiarity with programming languages such as Python or SQL for advanced data analysis.</li><li>Experience in AI-driven content generation and search optimization.</li><li>Excellent communication and presentation skills, with the ability to convey insights to both technical and non-technical audiences.</li><li>Ability to work independently and collaboratively in a fast-paced, cross-functional environment.</li></ul><p> </p><p> </p><p><b>What We Offer</b></p><p><br></p><p> Competitive salary and comprehensive benefits package</p><p> Opportunities for career growth and professional development</p><p> A collaborative, innovative, and inclusive work environment</p><p> Exposure to global projects and cutting-edge technologies</p>