Hafu Media Inc.
Job Description
Job Description
About Us
We’re the team behind Hafu Go, one of the Top 5 fastest-growing YouTube channels in Canada, with 11M+ subscribers and over 3B views worldwide. Our content racks up 300M+ views every month, blending science, tech, and chaos into some of the internet’s most viral experiments.
Now, we’re expanding beyond YouTube, building platform-native social content and launching new profiles. This is your chance to shape a major brand from the ground up.
The Role
We’re hiring a Social Media Manager to lead strategy, creation, publishing, and growth across TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new social brand profiles. You’ll create original short-form content, track trends, build cross-platform presence, and lead creator collaboration strategies to grow reach and cultural relevance. This is a content-first, brand-building role with full ownership over a growing social vertical.
Key ResponsibilitiesOriginal Content Creation
- Ideate and pitch platform-native short-form content
- Film and edit social-first videos (not YouTube repurposing)
- Record and publish behind-the-scenes and studio moments
- React to fast-moving trends with quick-turn content
- Use CapCut, Premiere, or similar tools to edit daily content
Publishing & Channel Growth
- Manage all posts across TikTok, Instagram, Shorts, and Threads
- Launch and grow new social profiles from scratch
- Maintain a weekly publishing schedule and platform roadmap
- Write sharp, engaging, brand-aligned captions and headlines
- Track analytics, test content formats, and adapt strategy accordingly
Trend Spotting & Cultural Relevance
- Monitor social platforms daily for emerging memes, sounds, and formats
- Propose reactive ideas tied to viral moments
- Stay current on algorithm shifts and evolving platform tools
- Maintain a rolling bank of trend ideas and viral concepts
Creator Collaboration Strategy
- Identify creators to collaborate with based on tone, audience, or relevance
- Pitch duets, stitches, collab formats, and cross-post ideas
- Coordinate logistics for in-person or remote collaborations
- Track impact of collabs on audience growth and reach
- Act as a liaison between the brand and other creators to facilitate authentic crossovers
Community & Brand Voice
- Monitor and engage with followers across platforms
- Highlight notable comments or community reactions
- Maintain brand voice and tone across all public interactions
- Collaborate with the creator to ensure direction and voice stay consistent
Requirements
- 2+ years experience in social media content creation and platform strategy
- Strong creative instincts and editing ability for short-form video
- Deep knowledge of TikTok, Instagram, Shorts, and internet culture
- Track record launching and growing social profiles or content brands
- Excellent writing and hook ideation skills
- Experience working with or around creators and influencers
- Toronto-based and available for in-person filming and coordination
What You Get
- A high-ownership role on one of Canada’s fastest-growing content teams
- Direct mentorship and hands-on training from a creator with 11M+ subscribers and billions of views
- Access to a behind-the-scenes world most creators never show — including idea development, high-concept shoots, and viral packaging strategy
- Opportunities to film in unique environments, experiment with big ideas, and move fast on culturally relevant content
- A front-row seat to how high-performance creator businesses operate at scale
Location: Toronto (in-person)
Type: Part-time (contract, 20–30 hours/week)
Start Date: ASAP
Term: 3-month contract with potential to extend or grow into a full time role
Compensation: $18-22/hour
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