Marketing Manager

Job Description

<h3>Job Description</h3><p>Job Description<p><strong>MARKETING MANAGER<br /></strong><br />Golds Gym British Columbia is hiring a full time Marketing Manager to support our 4 franchise locations in the Vancouver Lower Mainland! Are you passionate about marketing and fitness? We would love to hear from you!<br><br><strong>Key Responsibilities<br /></strong><br><br><ul><li><strong><em>The Marketing Managers performance will be evaluated based on their ability to plan, execute, and manage marketing initiatives that align with company goals, timelines, and budget, with a strong focus on lead generation and brand growth. </em></strong></li><li>Manage and optimize the marketing budget; analyze ROI and report insights to support data-driven decisions and lead growth.</li><li>Develop and execute marketing strategies aligned with company brand standards, sales targets, and leadership vision.</li><li>Lead, train, and manage the marketing team, including scheduling, task coordination, and payroll where applicable.</li><li>Use data and reporting to support data-driven marketing decisions aimed at increasing lead volume and quality.</li><li>Create and maintain efficient marketing systems, workflows, and tracking tools.</li><li>Plan, execute, and measure marketing campaigns; report lead quality, volume, and performance metrics in weekly executive meetings.</li><li>Manage relationships with external agencies, vendors, and contractors to ensure timely and effective campaign execution.</li><li>Negotiate and manage brand partnerships to increase awareness and lead generation.</li><li>Oversee website updates, online join pages, landing pages, SEO, email marketing, and influencer initiatives.</li><li>Ensure all marketing content follows brand guidelines across digital, social, photo, and video assets.</li><li>Review and approve social media content, graphic design, photography, and video assets.</li><li>Supervise photo and video shoots as needed.</li><li>Support event marketing, photo/video shoots, and public relations efforts as needed.</li><li>Maintain full knowledge of brand guidelines, buyer personas, promotions, programs, amenities, and events.</li><li>Lead weekly and monthly marketing meetings and deliver monthly marketing briefs on schedule.</li><li>Stay current on fitness and marketing trends to continuously improve performance.<br><br></li></ul><strong>Qualifications<br /></strong><br><br><ul><li>Post-secondary education in business, communication, marketing or related is an asset</li><li>Knowledge of relevant marketing and social media tools required</li><li>Experience working with CRMs and email marketing platforms is an asset</li><li>Recent graduate of relation program or 1 to 3 years experience in marketing related field</li><li>Strong organizational, administrative or project management skills</li><li>Excellent written and verbal communication skills</li><li>Advanced understanding of marketing principles</li><li>Knowledge of public relations and press release is an asset</li><li>Passion and knowledge of fitness is an asset</li><li>Proficient in Microsoft Office (Word, Outlook, Excel, etc.)</li></ul><strong>What We Offer</strong><br /><ul><li>Positive, rewarding, and collaborative team environment</li><li>Competitive compensation + online membership sales commissions</li><li>Complimentary club membership</li><li>Medical and Dental benefits</li></ul><strong>NOTE</strong>: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties.<br><br>Golds Gym British Columbia is an equal opportunity employer. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.<br><br><p>Flexible work from home options available.</p></p></p>