Vice President Marketing

Job Description

<p><h3>Overview</h3>
<p>The VP of Marketing will own brand strategy, growth, and go-to-market execution for a category-defining creator platform. This leader will build a scalable, data-driven marketing engine that fuels acquisition, activation, and retention—guiding creators and media companies to value quickly and consistently.</p>
<h3>Responsibilities</h3>
<ul>
<li>Build and lead an end-to-end marketing strategy that positions Made as the definitive platform for creators and media companies.</li>
<li>Own the full marketing funnel, scaling both organic and paid acquisition channels with a strong focus on conversion and activation.</li>
<li>Translate core value propositions into clear, compelling messaging that differentiates the platform and drives adoption.</li>
<li>Lead GTM strategy and execution in partnership with Product, developing scalable launch frameworks and clear upgrade paths.</li>
<li>Establish a culture of measurement, using analytics and experimentation to optimize performance across channels.</li>
<li>Own paid media, performance marketing, SEO, lifecycle and marketing automation to maximize reach, engagement, and ROI.</li>
<li>Scale an authentic creator community through content, social, partnerships, and advocacy to drive engagement and retention.</li>
<li>Recruit, develop, and mentor a high-performing marketing team, fostering innovation, accountability, and collaboration.</li>
</ul>
<p>We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.</p>
<h3>Qualifications</h3>
<ul>
<li>10+ years of marketing experience, including 5+ years in a senior leadership role at a high-growth SaaS company (B2C or prosumer preferred)</li>
<li>Proven success building organic growth engines (content, SEO, community) from the ground up</li>
<li>Strong experience working with complex AI technology products</li>
<li>Deep experience in product-led growth environments, driving measurable activation, engagement, and retention</li>
<li>Strong product marketing and positioning expertise with exceptional storytelling skills</li>
<li>Highly data-driven with strong analytics and performance marketing fluency; hands-on experience with modern MarTech stacks (e.g., HubSpot, SEO tools, marketing automation, CRM platforms)</li>
<li>Exceptional communicator and people leader with experience scaling teams</li>
<li>Comfortable operating in a fast-paced, ambiguous startup environment</li>
</ul>
<h3>Nice to Have Skills & Experience</h3>
<ul>
<li>MBA</li>
</ul></p>
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