Marketing Associate

Job Description

Marketing Material & Project Management

• Support the Marketing Managers with the development, project management and organization of specific marketing projects and promotional & training materials
• Manage marketing material internal approval process, working closely with the Review team for timely submissions and approvals
• Forecast sales material inventory and production in collaboration with Marketing Managers

Manage Social Media & Corporate Website

• Manage and update the corporate website and support Marketing Managers in maintaining brand pages (new branding, new product updates, etc.)
• Manage and update the Merz Aesthetics Canada Social Media channels
• Monitor all social media platforms for trending news, ideas, and feedback

Support of Medical Education and Sales Team

• Assist in coordination of Medical Education events in cooperation with National Education Manager, including planning and management of event logistics and travel, event materials, attendee management, etc.
• Assist in developing and executing HCP contracts, processing payments for HCPs, managing necessary tax forms & collateral for educational events
• Arrange and execute patient documentation for live injections at events
• Create and execute follow up surveys for Medical Education

Health Care Provider Educational Platform Coordination

• Manage content on the Canadian HCP educational platform
• Work with cross functional partners, Medical Education & Medical Affairs, to determine content that is relevant to the Canadian market
• Review materials uploaded by Global and other countries, Canadianize when appropriate
• Analyze Educational platform utilization to drive decision-making

Conference & Event Coordination

• Manage conference and event logistics in cooperation with Marketing Managers, including the planning and management of meetings, travel, and the development of brand and corporate materials

Research & Insight Collection

• Assist with market research and advisory boards in collaboration with other Marketing Managers to better understand customer and consumer needs
• Perform market analysis and research on the latest industry trends & competitors
• Research and evaluate competitor marketing and digital content

Performance & ROI Tracking

• Assist in monthly brand performance & KPI/ROI tracking

KOL Engagement

• Assist in executing the KOL development plan along with the Marketing Managers and across the functional areas

Qualifications

Required

• Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well